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The Linguaphone Group is coming to the Middle East this October

Posted on August 9, 2015

The Linguaphone Group is coming to the Middle East this October

    The Linguaphone Group is a global language training provider operating under the international brand names, Pingu’s English, Direct English and Linguaphone. With over 100 years of experience in the language training market, the Group has a presence through a network of franchise partners in over 40 countries worldwide. Across the Gulf and wider MENA region, we already have a strong franchise network successfully delivering our English training program, Direct English to over 100,000 students a year.   Pingu’s English is our breakthrough four-level English language program, teaching English to 3-8+years, all based on the hugely popular children’s series Pingu. Pingu’s English Italy Case Study 1 PE_Italy_Case study   Direct English is our unique learning system developed by internationally renowned education authority Louis Alexander. It’s a nine-level language course which provides English language training from the beginner to the corporate executive. Direct English UAE Case Study 1 DE_UAE_Case study   We are currently supporting the launch of new ventures with our existing Pingu’s English partners across the Gulf in Bahrain, KSA and Kuwait, as well as the ongoing expansion of our Pingu’s English Master Franchisee in Egypt. We will also be supporting the launch of our new Pingu’s English partner in the Palestine this autumn, and our Direct English Master Franchisee for Oman.   In the coming year, we are looking to appoint a number of new MENA partners for both of our brands. Exclusive representation for our Pingu’s English brand exists for strong partners in markets including UAE, Oman and Iraq. Direct English Master Franchise opportunities exists in territories including Iraq and Jordan.   If you are interested in this exciting opportunity and would like to find out more, I would be delighted schedule a meeting with you ahead of the show. To arrange an appointment with us Email:nikita.bhawon@linguaphonegroup.com   More information can be found at: http://www.linguaphonegroup.com/http://www.pingusenglish.com/ http://www.directenglish.com/   Please visit our stand A4 at the Middle East Franchise Expo 2015  ...

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Healthy Growth: Kcal Healthy Fast Food Gets Started On Its Middle East Expansion

Posted on July 23, 2015

Healthy Growth: Kcal Healthy Fast Food Gets Started On Its Middle East Expansion

It’s not often that one gets to see the words “healthy” and “fast food” legitimately associated with each other, but co-founders Mark Carroll and Andreas Borgman have managed to do just that (and achieve success as well) with their Dubai-headquartered food and lifestyle company, Kcal Healthy Fast Food. While Kcal’s restaurants have become known as a wholesome, nourishing, and yes, tasty alternative to the regular fast food outlets seen in this part of the world, its Kcal Extra division helps people lead better lifestyles by delivering bespoke healthy meals directly to their homes. Since its launch in the UAE in 2010 with a workforce of just 12 people, Kcal is today a 350-member enterprise with seven restaurants in the country, and it is now all set to expand its operations in the Middle East with the launch of its first non-UAE franchise in Egypt. Given the political situation of the country, the choice of Egypt to launch Kcal’s Middle East expansion may seem like a curious one, but Carroll and Borgman say the research they did about the nation convinced them it was the right place to grow their business in the region. “When we started looking at Egypt, it wasn’t a great time,” Borgman remembers. “At first, we weren’t sure if it was the right market to start our global roll-out in, but our minds were changed after we visited the country. We saw an energetic country with huge potential, and of course, people always need to eat. We conducted a thorough market study, which involved analyzing demographics, consumer behavior trends and competitors, and realized Egypt was perfect for Kcal. We have also partnered up with a franchise partner who is aligned with our beliefs.” But Kcal’s launch in Egypt marks just the start of the company’s growth plan. “We have an aggressive expansion plan for 2015,” Carroll says. “We want to roll out more Kcal Healthy Fast Food restaurants in Dubai, and we are planning to launch Kcal Healthy Fast Food and Kcal Extra in the other Emirates [of the UAE] and throughout MENA. 2015 will see us opening franchises in Qatar, Saudi Arabia, Bahrain and Jordan. These are areas we have identified, and [we] are in the closing stages with franchise partners.” And the Kcal team is leaving no stone unturned in their attempt to ensure a streamlined, strategic rollout of their various franchises in the region. “We have partnered with the reputed franchising consultant, Francorp Middle East,” Carroll says. “Working alongside them, we are working toward implementing a sustainable franchising model. Within our franchises, we have area coordinators and a franchise team, which will ensure proper quality standards are being adhered to.” “In order to ensure the same standards and quality [across all our branches], we pride ourselves on having a detailed franchising manual describing operational procedures, marketing strategies, hiring policies and everything else that needs to be kept in mind about the Kcal brand,” Borgman explains. “I’d also say that having a good solid working relationship with our franchise partners is key, allowing for communication lines to be open. Having the right team makes it so much easier.” But that’s not to take away from the important roles Carroll and Borgman are playing in building and growing the Kcal brand- the two of them are strong proponents for a holistic approach toward...

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Marka Signs Dhs 31m Franchise Deal For Ice Cream Brand Morelli’s Gelato

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Marka Signs Dhs 31m Franchise Deal For Ice Cream Brand Morelli’s Gelato

Dubai-based retail and hospitality firm Marka announced that it has acquired the Middle Esat franchise operations of luxury ice cream brand Morelli’s Gelato. The deal was worth Dhs 31m, the company said in a statement. The acquisition, which includes five outlets, will be integrated into Marka’s dedicated food and beverage division Marka Hospitality. Post the deal, Marka said that it will expand the brand by opening 17 additional Morelli’s Gelato outlets in the MENA region by 2020. “Morelli’s Gelato is an important addition to Marka’s hospitality portfolio,” said Marka’s CEO Nick Peel. “It is a renowned and profitable brand with a solid growth trajectory and an experienced and entrepreneurial management team. Morelli’s has an enviable operational and financial reputation and is a perfect fit with Marka’s next phase of growth and expansion.” Morelli’s started as an ice cream parlour in England and later was established in locations such as Cafe de Paris in Monte-Carlo, Harrods Candy Store and more recently Covent Garden in London. Currently franchised in the Middle East through Gourmet Gulf Food, Morelli’s outlets are located at Dubai Mall, The Beach opposite JBR, Bahrain City Centre, The Avenues mall in Kuwait and Mall of Dhahran in Saudi Arabia. A sixth store is being planned at Dubai’s Mall of the Emirates. Apart from the UAE, Marka added that it is also planning to expand Morelli’s to other new markets such as Qatar, Oman, Lebanon, Egypt and Saudi Arabia. The expansion is in line with the company’s strategy of placing a selective focus on markets that combine luxury with economic growth, Marka said. Marka, which has acquired a number of top brands such as UK-based e-commerce site Icons and Reem Al Bawadi chain of restaurants, has said that it finds the region’s food and beverage sector the most attractive to invest in. The Dubai-listed firm has invested up to Dhs 600m this year in acquisitions and is planning to invest Dhs 250m by the end of this year, officials said. At the time of its listing in April last year, Marka said that it aims to open more than 100 fashion stores, restaurants and cafes in the GCC over the next five...

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Steak Escape Opens in Lahore Under Francorp Pakistan’s Banner

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Steak Escape Opens in Lahore Under Francorp Pakistan’s Banner

Congratulations to Francorp Pakistan’s client for the opening of Steak Escape in Lahore, Pakistan.

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Fast Food Sales Dipped During Ramadan by Moona Sohail – Francorp Pakistan

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Fast Food Sales Dipped During Ramadan by Moona Sohail – Francorp Pakistan

KARACHI: Activity in the fast food sector was sluggish in Ramazan, with dine-in sales for restaurants in particular declined sharply. A source at a major fast food franchise said that sales dropped in the fasting month. “Ramazan means that companies have to take a more conservative approach, aiming to usually break even on costs for the holy month rather than looking at any profits,” the source commented. Moona Sohail, Managing Partner at Francorp, franchising company, seemed to concur with this view as well, although she added that the market did improve a little as the month progressed. “The activity did improve in Ramazan especially after the first few days or so but there was still an appreciable deviation as compared to normal months,” she said, One of the main reasons of depressed activity in  the segment seemed to be the fact that restaurants operate on reduced operating hours. Activity during the daytime in these restaurants in particular comes to a standstill, she added, that the government regulations require restaurants to stay shut for most of the day time in the holy month. For example restaurants such as (certain branches of) KFC and Mcdonald’s open at 5pm and 6pm respectively compared to their near or complete 24-hour service for the rest of the...

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MENAFA is officially on Dubai Chamber / Dubai Association Center (DAC) website as the only registered franchise association in the UAE.

Posted on July 21, 2015

MENAFA is officially on Dubai Chamber / Dubai Association Center (DAC) website as the only registered franchise association in the UAE.

Click on the link below for more info: http://www.dubaichamber.com/en/about-us/initiatives/dubai-association-centre/about-dac  

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Sumo Sushi & Bento To Drive In India Via Master Franchise Route

Posted on July 20, 2015

Sumo Sushi & Bento To Drive In India Via Master Franchise Route

Middle Eastern franchise chain, Sumo Sushi & Bento, that specialises in Japanese food, is bullish about entering the Indian market through the Master Franchise route. The brand is on the lookout for three master franchisees to run their operations across India, for the North-East, West-Central and South regions, respectively. Sumo Sushi & Bento is also offering area-wise opportunities mainly in Jaipur, Gurgaon, Noida, New Delhi, Chandigarh, Udaipur, Ludhiana, Raipur and Kolkata, Vadodara, Mumbai, Pune, Nagpur, Ahmedabad, Goa, Bhopal and Indore, Bangalore, Chennai, Hyderabad, Kochi, Vizag, Coimbatore and Bhuvneshwar. Alpha Maiava, Director-Franchise Sales & International Growth, Sumo Sushi & Bento said: “Our entry in India is via 100% franchising with Indian investors. We are aiming at teaming up with three master franchisees for expanding across India. Franchise fee for a single unit will be around USD$20,000 while build-out cost will be determined by location and equipment availability as per local requirement. Depending upon the locality the outlets will be mainly of three sizes including 150 sqm., 200 sqm. and 300sqm.” Speaking over the Return on Investment (RoI), Maiava further added: “We do not make promises on ROI. It is all dependent upon the amount fully invested for build out, timeframe and speed of go-to-market, aggressiveness of marketing, etc. Based on our findings and research for the market, we anticipate a payback period between 16– 18 months.” Sumo Sushi & Bento has been serving Japanese cuisines since 2000. After establishing their foothold across the Middle East region – Dubai, Abu Dhabi, Sharjah, Ras Al Khaima, and Bahrain,  the brand is now aiming at widening its base in Asia, mainly in India through the franchise...

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Japanese Food Franchise Gains Popularity In India

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Japanese Food Franchise Gains Popularity In India

India is a rich market as far as investing in food business is concerned. Among nearly uncountable varieties of cuisines available across India, Japanese food is testing the tasting buds of food lovers in India by marking a distinct position in their desired customized menu. Read on to know where the Japanese food stands in the current scenario, how much favorable the Indian market is for the Japanese restaurants and how lucrative this business idea could be for the budding entrepreneurs who are looking further to invest in a Japanese restaurant franchise. India and Japan have signed an agreement to double Japan’s investment in India over the next five years as well as to boost bilateral trade and investment. In addition, going by the United Nations Conference on Trade and Development new released data, India ranks ninth largest recipient of foreign direct investment (FDI) in 2014. According to the recent FICCI report, food is the major item in the consumption basket when measured on the distribution of routine expenditure. In rural areas around 55 % and in urban areas 45% of the total expenditure of people belongs to the food segment. The logic behind the improved business environment is the increase in the value of investor’s investment, followed by substantial growth.  While, as per India Food Services Report 2013 by India’s leading management consulting firm –Technopak, “The total size of the food service industry in India was estimated at US$ 48 billion in 2013 and projected to grow to US$ 78 billion by 2018, at a CAGR of 11 per cent. The fine dining segment was growing at a healthy rate of around 15 per cent and the fine dine market size was estimated to be US$ 95 million in 2013, forecasted to reach US$ 195 million by 2018.”Looking at the changing market trends and consumers becoming more receptive towards eating out twice in a week or trying out new cuisines for a change, it’s now, high time for food chains offering Japanese cuisines to flourish in India and garner hefty returns. Entry of Japanese Food Brands in Indian market In such a diversified nation like India, there is ample opportunity for Japanese food providers to fortify their position and multiply.  Benihana is a Doral, Florida-based American restaurant chain that recently entered the Indian market. Another such player in the same segment is Middle East franchise chain of Japanese cuisine Sumo Sushi & Bento that is all set to foray in the Indian market. Speaking over the prospects of Japanese food in India, Alpha Maiava, Director – Franchise Sales and International Growth, Sumo Sushi & Bento, says: “For Japanese food, India is a very special place. Many Japanese dishes are vegetarian and Japan is one of the few nations worldwide that has truly mastered the art of delicious and premium non meat dishes. This is an ideal situation for our restaurant since we flourish in markets where there is a demand for quality sushi and market catered for families and casual dining.” Diljeet S Bindra, General Manager, Benihana India opines, “These days edo–style of Japanese food is gaining grounds in India, especially raw food, means the dishes are served with uncooked ingredients. However, there are a few countable exclusive Japanese restaurants, but these days a lot of cafes and restaurants are introducing Japanese cuisines in their...

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54 East Launches Roundup, the first food truck services in the Middle East

Posted on July 8, 2015

54 East Launches Roundup, the first food truck services in the Middle East

The Roundup food trucks will comprise eclectic food brands like MOB, Fit, Calle Tacos, Bio Bean, Shawarma Station, Jordanian Brisket Truck, Toasted Grilled Cheese & Gobai. For those that are new to the concept, food trucks are essentially restaurants on wheels. Over the past few years food trucks have evolved into an established service concept, particularly in the USA. The UAE’s 54 East will launch 12 Roundup food trucks by August and will expand its fleet to 100 by end of 2015. Each truck has the capacity to cater to more than 2000 people. 54 East eventually plans to expand business across Middle East with a goal of 1500 trucks. The Roundup food trucks will comprise eclectic food brands like MOB, Fit, Calle Tacos, Bio Bean, Shawarma Station, Jordanian Brisket Truck, Toasted Grilled Cheese & Gobai.  ...

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AWARD WINNING FRANCHISE SEEKS PARTNERS IN THE MIDDLE EAST · MENAFA in the Global Franchise Magazine, Europe · WE NOW CATER TO THE WHOLE G.C.C - Mandilicious · Dubai-Based Food Truck Firm Roundup To Launch Saudi Operations · 1st MENAFA Chapter to be established in Bahrain · DESITA GELATO AWARD 2016 · MANDILICIOUS opening soon in Qatar, Ibn Battuta Mall-Dubai, and Ras Al Khaima · Mandilicious signs a master franchise agreement in Canada · The Legal 500 EMEA – Leading Firm Kingdom of Saudi Arabia · MENAFA attends Business Community Engagement by Department of Economic Development