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International Franchise Exhibition BUYBRAND Expo will take place on September 28-30, 2016 in Moscow, Russia

Posted on May 15, 2016

International Franchise Exhibition BUYBRAND Expo will take place on September 28-30, 2016 in Moscow, Russia

BUYBRAND Expo is N1 Franchise Exhibition for Russia and CIS countries. During 14 years over 27000 franchise units were opened due to the Exhibition. BUYBRAND’2015 showed that the Russian market potential is huge. Total investment potential of the Exhibition visitors was $ 801 400 000. BUYBRAND Expo is an effective tool for foreign companies to enter the Russian market and for Russian companies to find partners not only all over the country, but also in CIS, Eastern Europe and Middle East. Key figures of BUYBRAND Expo 2015 The Exhibition participants presented 165 brands from 12 countries. Among new companies there were Chicking (UAE), Wyndham Hotel Group (USA), Aptech (Great Britain), Star Kebab (Moldova), as well as the Russian brands. Over 4,098 businessmen from all Russian regions, and also from 28 countries, like Kazakhstan, Azerbaijan, Armenia, Georgia, Latvia, Uzbekistan, etc, visited the Exhibition. The companies conducted hundreds of negotiations and highly evaluated the level of the Event. “This year BUYBRAND Expo has become even more productive, we received numerous requests from representatives of other countries.” (Maksim Makshanov, General Director, COFFEESHOP COMPANY, Russia) “After BUYBRAND 2014 we have signed contract with franchisor from Khabarovsk. In 2015 we met at the Exhibition investors from Kazakhstan, Kyrgyzstan and Republic of Belarus, so we are setting the bar higher this year and hope to conclude even more contracts.” (Aleksey Shatalov, Head of Development, Hilton Worldwide for Russia and CIS) Traditional International Forum “Russian franchising: map of the new time” was held during the Exhibition. It gathered several hundreds of participants and over 50 speakers — heads of franchising companies, Russian and foreign experts. “We’ve got very interesting contacts, and a lot of ideas were generated that can be successful in the long-term perspective.” (Nadezhda Turbanova, Franchising Director, Papa John’s)  “The demand for our franchises is really great at the Exhibition, and the demand is targeted. I’d say there is a real rush at our stand, so I hope that the Exhibition will boost the development of our brands.” (Yevgeniya Zyabkina, Franchising Director, Chaykhona No. 1) BUYBRAND EXPO 2016 Nearly 180 franchises are expected to present their brands at the Exhibition. Such companies as Hilton Worldwide, Wyndham Hotel Group, Invitro, Sportmaster, Shokoladnitsa, Mosigra, Weekender, Glance, TRAVELER’S COFFEE, Miniboss, Il Patio, etc. have already booked booths. Advertising campaign of the Exhibition will target all regions of Russia, Kazakhstan, Azerbaijan, Georgia, Kirgizstan, Uzbekistan, Armenia, Belarus, the Baltic States, Middle East and Eastern Europe to attract entrepreneurs and investors interested in buying a franchise or a master franchise. The Exhibition will be accompanied by International Business Forum. For the first time “Start” area will be launched for beginners in franchising – both potential franchisors and franchisees. For more information please visit: http://www.buybrandexpo.com/en/exhibition/archive/2015/ To book a stand: info@expomtg.com, +7(495) 249 11...

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Roundup Gears Up for Its 3rd Food Truck Seminar

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Roundup Gears Up for Its 3rd Food Truck Seminar

After the two successful seminars last March and April, Roundup is gearing up for  its 3rd “How to Run a Food Truck in UAE” seminar to be held at the Dubai Chamber this coming May 17th, 2016 from 10 AM – 12 PM. It is a two hour session where Roundup shares all the information about how torun a Food Truck in UAE and how Roundup is a one-stop shop for all Food Truck needs. The free seminar will include presentations and question and answer portion with Roundup and invited Food Truck owners and discuss about the Food Truck and mobile food industry. This event is for those who are planning to enter the fast-paced, potentially lucrative Food Truck business. Roundup promises that all clients’ questions will be answered by the end of the day and they will leave confident and empowered to start theirownFood Truck business. During the seminar, Roundupwill provide an overview in setting up a Food Truckand offer practical advice. The event is also a great opportunity to ask the industry experts regarding technical questions about permits, licensing and other types of applications, as well as what Roundup is willing to support to its clients. Attendees will meet Food Truck owners as well– those just starting out and established professionals who have successfully gone through the process. Interested people who want to attend the free Roundup seminar can send their RSVP to seminar@roundup.ae. Roundup is open for all food service businesses – newly formed or established ones, to partner in food services for their specific customer groups. Interested businesses and individuals can visit the website www.roundup.ae or submit proposals of their respective business concepts at info@roundup.ae or call us at 04-514-9488, or contact Kris Haggie, Director of Roundup at +971 56440 9790  or email him at kris@54east.com for more...

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5 Steps to Start Your Own Food Truck Business With Roundup

Posted on April 19, 2016

5 Steps to Start Your Own Food Truck Business With Roundup

Roundup is one-stop-shop for all your food truck needs Has the thought of starting your own food truck ever crossed your mind? Do you love to cook for others but don’t want the hassles and stress of trying to open a restaurant? Getting a food truck up and running isn’t easy but can be the less stressful cousin to opening your own restaurant. 54⁰ East, a global food and beverage enterprise, brings out ROUNDUP, its Food Trucks services business. Food Trucks are restaurants on wheels, serving quick, fresh and quality food. It has evolved into an established service concept, particularly in the USA. The US food trucks business is projected to grow up to 2.7 Bn USD by 2017 at a brisk rate of 12.4%. Roundup answers any questions potential Food Truckers may have and offer guidance and expertise in this booming industry. It informs and educates about what it takes to start and run a Food Truck, what regulations typically exist, and how to position one’s self for success once the business is up and running. 54⁰ East has now more than 17 ROUNDUP Food Truck members since August 2015 and will expand its fleet to around 100 by end of 2016. Each Truck has the capacity to cater to more than 2,000 people. 54⁰ East eventually plans to expand business across Middle East with a goal of 1500 trucks. The ROUNDUP trucks compromise both food and nonfood trucks. 54⁰ East envisions ROUNDUP to develop into a cost effective platform for businesses to reach customers. In its tryst to provide quality service experience for its customers, 54⁰ East ROUNDUP Division has collaborated with established factories. The company is going all out to back the concept, Along with the launch of its members Food Trucks, the company plans to provide a mobile app on all platforms, serving as a one stop vendor & customer application for managing bookings, GPS enabled location updates, profiles, menus etc. The Food Trucks are available at public locations like beaches, exhibitions and events, food festivals, markets and at the same time, can be booked for private catering. 54⁰ East, ROUNDUP Division also assists in obtaining all the necessary government permissions. 54⁰ East, aptly named after the longitude of its headquarters in Dubai, views this as a pioneering opportunity in the wake of burgeoning population, tourism & demand in the Middle East. The company is no stranger to the F&B market with market leadership in food & catering services across UAE. Founder and CEO of 54⁰ East Ms. Rafia Al Mulla opines, “The Food Truck business has a relatively low barrier to entry and more flexibility, as compared to starting a brick & mortar restaurant. Combined with advantages of free marketing means and rapid prototyping, Food Trucks will become wildly popular and an important part of the hospitality industry.” Mr. Kris Haggie , Director of ROUNDUP with 54⁰ East, adds that the Food Truck is a good way to support SME’s and startups in the food and beverage industry. ROUNDUP has received full support from the Entrepreneurship initiative of Dubai Chamber of Commerce and Industry (DCCI). The launch event for ROUNDUP was hosted on the grounds at Dubai Chamber of Commerce and was attended by many government officials from Dubai Chamber Of Commerce and Industry, prominent...

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The Secret To Yummy Ice Cream: Liquid Nitrogen

Posted on March 15, 2016

The Secret To Yummy Ice Cream: Liquid Nitrogen

Atomic Ice Cream is at once ice-cold and silky. But how does basic chemistry make this frosty, popular treat a hit all over UAE? Atomic Ice Cream Labs is the true “made-to-order” ice cream parlor. The ice cream store has spanned to all over UAE including Dubai, Abu Dhabi and now, Bahrain. Part from having core signature flavors, the brand also brags that it uses a special ingredient to make their ice cream stand out in the market. Liquid nitrogen, also known as LN2, is an odorless, colorless, nonflammable element famous for its extremely low boiling point: –196 degrees Celsius. Because it vaporizes at such a low temperature, the gas it emits is frigid. Food-makers can therefore use the stuff to flash-freeze fresh items, such as herbs, which prevents water inside from forming large ice crystals that would damage cell membranes. It’s also used to give ice cream its velvety texture. With this kind of rapid freezing technology we use, the store can now change ingredients and adjust flavors every single day. We keep customers guessing and continually coming through the doors by introducing new and seasonal flavors weekly. Thanks to liquid nitrogen. Atomic evokes a futuristic explosion of flavor, excitement and fun. The logo depicts the blast of an atomic cloud, shows the gust of Nitrogen as well as cleverly creates an ice cream cone. Atomic Ice Cream Lab’s idea revolves around the molecular gastronomy freezing concept, utilizing liquid nitrogen to instantly freeze fresh ingredients into ice cream. Once frozen, we can add virtually any ingredient to craft unique flavors. The true made-to-order ice cream does not need to be stored or prepared in large batch amounts, making each cup that much more fresh and helping save on inventory. Within a few seconds, our state-of-the-art machines instantly freeze the organic liquid base in the bowl into ice cream. Customers are stunned as liquid nitrogen flows into the bowl, expands in the air as smoke, and then evaporates right in front of their eyes, leaving only a light grey fog show and fresh ice cream behind. Taste our one of a kind ice cream by visiting our stores in Abu Dhabi, Dubai and Bahrain. For franchise details and other information: email us at...

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Ginza St. Bakery: A Posh Japanese Patisserie Worth Trying For

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Ginza St. Bakery: A Posh Japanese Patisserie Worth Trying For

Ginza St Bakery reveals how a modern Japanese bakery should be with its eccentric selection of teas and desserts. Named after a chic Japanese district, Ginza St Bakery is situated right in the middle of Galleria Mall, in between Valley Dez and SoH. The menu is filled with cakes and pastries that all sounded delicious, the store also highlights their green tea matcha delicacies that has become a crowd favorite. Among the store’s famous and a must try desserts are the Ginza’s Chocolate Lovin’ Spoon cake, Raspberry Japanese Cake and the Chocolate Peanut Butter Stack – as recommended by some of the food bloggers. Super soft and crumby, the Raspberry Japanese Cake which is quite similar to a regular sponge cake. The raspberry spread on top had a slightly citrus taste, which gave some flavour to the cake and unique taste. The Chocolate Peanut Butter Stack is also delicious and is definitely worth it. The sweet chocolate mixed with the slightly salty peanut butter and topped with crunchy pieces of more chocolate and peanuts was heavenly – a chocolate lover’s paradise. Ginza St. Bakery also has a surprisingly large selection of teas and coffees, which all sounded great. If you are atrue fan of everything coconut, you will fell in love with its coconut milk Boba tea. A perfect combination of sweet that your taste buds will thank you after and will make you finished it to the very last drop. Overall, Ginza St. Bakery is a nice little place to experience delicious selection of teas and dessertsespecially if you’re on the waiting list for any of the super busy restaurants at Galleria Mall. Outlets: Now open in Galleria Mall, Dubai. To franchise email...

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DESITA supports business women

Posted on January 13, 2016

DESITA supports business women

In Italy much has been said concerning the difficulties women face in consolidating their professional position and achieving success compared to their male colleagues. The journey is paved with even more difficulties for those courageous women who cultivate entrepreneurial ambitions, especially in the catering/food business. It’s obvious that we are facing a primary cultural distortion and not an economic one. A distortion that sometimes, maybe even with reason, becomes more embedded in certain territories. Especially the ones here mentioned, where we are working the most. Journalist Bettina Quabius interviewed four business women who have made their way in the Middle East market and have decided to share the following tips with those who, like themselves, want to embrace this life. Nadine Beshir, Ceo of London Diary cafè, in Dubai: “never lose passion, never lose self confidence, always keep a close relationship with your team”. Viktorija Paplauskiene, Operation manager at Taste Kitchen, Dubai: “do your research – culture, trend, traditions. Believe in yourself. Work hard but don’t forget to have fun with it”. Saniya Mammadova, Owner and managing director at Vapiano, Arzebairjan, Baku: “always believe it and never give up. In every person’s life there is a certain path and, if you follow this path, it will bring you where you really want to be”. Kim Thompson, Owner and founder of Raw Coffee in Dubai: “have a genuine love for a product or service will become evident in your end product. Understand the importance of cash flow, budgets and operating procedures. Ensure you have thoroughly developed a sound business plan and train in the field you want to work in to see if when you are actually immersed in the full time whether you still enjoy it so much. Be...

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We are all looking for good reasons to do things, right?

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We are all looking for good reasons to do things, right?

Saving a boy six hours of walking in a sunny day, with his feet on the dry land, and the risk of being attacked by some wild animals, just to go to school, is a very good reason, isn’t it? It is for us! DESITA is proud to supports Bicycles for humanity trough its Italian chapter Bici per l’umanità. Thanks to this initiative hundreds of old abandoned bicycles are repaired and donated to people who will not use for fun, but to change their life. Our donation will help the last container to be shipped. If you wish to support them, please feel free to contact them...

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The franchise “Taunigma-Kiosk” – a perfect business for a successful entrepreneur!

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The franchise “Taunigma-Kiosk” – a perfect business for a successful entrepreneur!

The Taunigma company offers a franchasing product in the sphere of IT technologies and communications – the franchise of trust management of “Taunigma-Kiosk”. Taunigma gives you an unique opportunity to have your own business on receive payments. Terminals for receive payments – it is a stable and profitable business for its owner, as well as extremely comfortable and demanded payers a means of payment for various services. Getting the franchise of the Taunigma company you becomes its full owner.The company assumes service and business conduct. The number of installed terminals in the UAE at the beginning of 2016 is 2500. You can use services of our payment system in Abu Dhabi, Al Ain, Dubai, Sharjah, Fujairah, Ajman, Ras Al -Hayme. At the moment,our company has 5 offices in the UAE, and we are proud to note that we have more than 2 million unique users of our services on a daily basis make payments in more than 80 countries! At the end of 2015, we launched our new product – advertising on the second display of our terminals! You can effectively tell us about your business through our payment terminals. We offer you 100% targeted advertising. You can choose the number of terminals, on which you can place your ad, the type of outlets, location and nationality. Build your successful business with...

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The Roundup Market Promises Bigger Surprises in 2016

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The Roundup Market Promises Bigger Surprises in 2016

54⁰ East, a global food and beverage enterprise, had launched the very first Roundup Market last Nov 6, 2015 in Zabeel and Creek Park where it was received by thousands of food lovers from different walks in life. The market lasted 6 weeks where it showcased UAE’s large amalgam of businesses ranging from different kinds of food to retail. Now, 54⁰ East is excited to announce that the Roundup Market is gearing up for its come back in the market with a better and bigger surprises this 2016. The Roundup market 2016 will be filled with lots of food stalls with innovative designs to cater all the foodies in UAE plus more entertainment that includes song renditions, magic shows, MOB and LED dancers that will be suitable for all ages. Plus, all of Roundup UAE’s food trucks offers different and delicious menus that people will definitely enjoy. From shawarma to desserts to Mexican food to Italian cuisine to organic specialty coffee to gourmet grilled cheese sandwiches to delicious wings and burgers to bagels and many more. Roundup aims to cater different concepts to fit into people’s ever changing taste in food. With the list of food truck members that Roundup  has on their team, UAE is assured that it appeals to all demographics and will be suitable also for catering bookings and private events all over UAE. 54⁰ East together with Roundup UAE can say that all of their food trucks are unique and special in their own way. It is one of strategic plans to diversify Roundup’s product range and locations by expanding into a wider variety of cuisines providing opportunity for every eating occasions. They eventually plans to expand The Roundup Market across Middle East. They envision Roundup market to develop into a cost effective platform for businesses to reach customers. For further details /to sign up to Roundup: email us at info@roundup.aeor call our main office...

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AWARD WINNING FRANCHISE SEEKS PARTNERS IN THE MIDDLE EAST · MENAFA in the Global Franchise Magazine, Europe · WE NOW CATER TO THE WHOLE G.C.C - Mandilicious · Dubai-Based Food Truck Firm Roundup To Launch Saudi Operations · 1st MENAFA Chapter to be established in Bahrain · DESITA GELATO AWARD 2016 · MANDILICIOUS opening soon in Qatar, Ibn Battuta Mall-Dubai, and Ras Al Khaima · Mandilicious signs a master franchise agreement in Canada · The Legal 500 EMEA – Leading Firm Kingdom of Saudi Arabia · MENAFA attends Business Community Engagement by Department of Economic Development