Bubble tea first descended upon Beirut in 2011, when a small hole in the wall aptly dubbed BubbleT opened next door to what was once Burger Nation in Hamra, where ZWZ presently stands. The Lebanese public was heretofore unfamiliar with the Taiwanese specialty beverage, which is tea-based and in its original format filled with tapioca balls. The tiny location in Hamra didn’t do much in the way of heightening general awareness about bubble tea, and even the kiosk that opened in City Mall Dora next to the food court never seemed to draw a crowd. (more…)
Dr. Khalid Al Sharfa, Chairman of MENAFA and Mr. Tarek Tawfik, Chairman of Egyptian Franchise Development Association (EFDA) had a meeting today to explore the possibilities on how MENAFA and EFDA can work together for the benefit of the Franchise Industry in the Middle East.