Middle East Franchise Expo & Forum 2016

Endorsed by His Highness Prince Bandar bin Saud Al-Saud,
Honorary Chairman of the Middle East and North Africa Franchise Association (MENAFA).

Supported by World Franchise Associates, Federation of GCC Chamber, Dubai Chamber, Khalifa Fund.


Visit Expo

Opens in:





WHEN: Wednesday 18 - Thursday 19 October 2017
WHERE: Jumeirah Beach Hotel Convention Centre, Dubai

Register Now | Buy Tickets Now

MENAFA's 2017 Middle East Franchise Expo is the premier event in the Middle East for Franchising.

World-class speakers, franchise experts, development and networking opportunities and Meet The Buyer business meetings combine with the annual MENAFA Awards for Excellence. The exhibition hall will showcase the latest national and international brands, products and services of over 100 companies.

Exibition Program

    Meyana Auditorium
  • 8:30 till 10:00

    Registration & Welcome / Coffee & Refreshments

  • 10:00 till 10:20

    Introductions - Christopher Brinkley, Director World Franchise Associates

    • Opening Ceremony: Welcome Address – Dr. Khalid Al Sharfa
    • Chairman, Middle East & North Africa Franchise Association (MENAFA)
  • 10:20 till 10:45

    His Excellency Abdulrahim Hassan Nagi

    • Secretary General of GCC Chamber of Commerce & Industry
  • 10:45 till 11:00

    Keynote Speaker : Dubai Chamber’s Support & Contribution to the UAE franchise sector

    • Atiq Juma Nasib, Senior Vice President, Commercial Services Sector, Dubai Chamber
  • 11:00 till 11:30

    Khalifa Fund Support of Local Entrepreneurs

    • Speaker to be announced
  • 11:30 till 12:00

    The Basics of becoming an Entrepreneur in 21st century

    • Mohammad Al Madani, Chairman, Al Madani Group
  • 12:00 till 12:30

    What Went Wrong: Reasons for franchise failures

    • Sary Hamway, COO, World Franchise Associates
  • 12:30 till 13:00

    The Road to Success

    • Barbara D’ Amato, CEO, Trilogy Brands Group
  • 13:00 till 13:30

    The MENA Franchise Awards for Excellence in Franchising 2016

    • Presented under the patronage by His Highness Prince Bandar bin Saud bin Khaled Al-Saud Honorary Chairman of the Middle East & North Africa Franchise Association (MENAFA)
    • His Excellency Abdulrahim Hassan Nagi, Secretary General of GCC Chamber of Commerce & Industry
    • Dr. Khalid Al Sharfa, Chairman, Middle East & North Africa Franchise Association (MENAFA)
  • 13:30 till 14:30


    • Exhibition Hall Opens at 14:00
  • 14:30 till 15:00

    All you need to know about franchising (Part 1)

    • Murad Alnasur, Restonalysis FZE. Consultancy
  • 15:30 till 16:00

    Reviewing your franchise contract

    • Sharif Akkad, Managing Partner, MAK Law
  • 16:00 till 16:30

    India - the lucrative side of population explosion

    • Tareq AlJabree, Director Franchise Development MENAFA
  • 16:30 till 18:00

    Panel Discussions : Get your Questions answered!

    • Q&A – Sary Hamway, Sherif Akkad, Murad Alnasur
    • Moderator: Christopher Brinkley
    Registration from 8:30am - 10:00am
    Venue: MARASI Room
  • 10:30 till 11:15

    What does a "Hero" F&B brand look like?

    • Hesham Almekkawi, Group MD Hospitality, Marka Holding
  • 11:15 till 11:45

    How to establish a training school, challenges and opportunities

    • Hima Soni Managing Partner, Aura Training Centre
  • 11:45 till 12:45

    All you need to know about franchising (Part 2)

    • Murad Alnasur. Restonalysis FZE Consultancy
  • 12:45 till 13:15

    Success Stories

    • Zeina Younane, Owner, EB holdings Switzerland
  • 13:15 till 14:15


  • 14:15 till 15:00

    How to develop a Successful Franchise Brand

    • Huseyin Sevket, Managing Director, Mudin Al Emarate Hospitality
  • 15:00 till 15:30

    The vital importance of the Franchisor & Franchisee relationship

    • Fayez Al Nusari, Founder & CEO, Mandilicious
  • 15:30 till 16:00

    Diversification - Our venture into F&B franchising

    • Shubhejit Mahalanobis, DGM, Danube Homes
  • 16:00 till 16:30

    Success Stories

    • Ahmed Rahmy, CEO, ALEF Bookstores
  • 16:30 till 17:00

    Franchising Legal challenges in the region

    • Sharif Akkad, Managing Partner, MAK Law


MENAFA - Middle East and North Africa Franchise Association - is a membership organization of franchisors, franchisees, and suppliers.

MENAFA is the first association which works to build strong franchise businesses in every Middle Eastern and North African country. Our mission is to "deliver comprehensive resources for effective franchise business in The Middle East and North Africa". www.menafa.com




MENAFA Speaker 2016 HE Abdulrahim Hassan Naqi

Secretary General of Federation of GCC Chamber of Commerce & Industry

HE Abdulrahim Hassan Naqi is currently the Secretary General of the Federation of GCC Chambers (FGCCC). With more than 27 years of experience in the field of business matching, marketing, organizing events and training programs. HE Abdulrahim Hassan Naqi is recognized as the “Business Expert”.
MENAFA Speaker 2016 Atiq Juma Nasib

Senior Vice President

Commercial Services Sector

Dubai Chamber

Atiq Nasib currently heads the Commercial Services Sector one of the most vital sectors of the Dubai Chamber of Commerce and Industry. His sector is responsible for facilitating commercial aspects of the business transactions and providing value added services to the business community. He is involved in several projects and initiatives of the Chamber such as Credit Ratings, Dubai Trade Point and the prestigious Mohammed Bin Rashid Al Maktoum Business Award, winner of Dubai Government Excellence Award - 2007.
MENAFA Speaker 2016 Ahmed Al Hashimi

Senior Manager

Khalifa Fund


Ahmed Al Hashimi develops and executes plans and programs both short and long range to ensure the growth and expansion of the Khalifa Fund’s activities within the region. He is in charge in researching, analyzing and monitoring economical and demographic factors so that the business opportunities in the region may be capitalized on. He encourages, identify and select potential entrepreneurs and develop them setting up enterprises and other industrial, commercial or service ventures.


MENAFA Speaker 2016 Sary M. Hamway


World Franchise Associates


Sary M. Hamway is a winner of the International Franchise Association Award and many international and regional professional acknowledgments in the Middle East, North Africa and South East Asia. Sary is a holder of a Master of Science in hotel management and a former university teacher Egypt. He attended a number of auxiliary management courses in USA and Europe which has prepared him for the long list of completed franchise marketing and consultancy assignments. Has an accumulated experience of hands-on franchise consultancy practice for more than 25 years and now recognized as an authority of franchising in the Middle East. Currently, he speaks at major franchise seminars and provides training on various areas in franchising.
MENAFA Speaker 2016 Shubhojit Mahalanobis

DGM Danube Home

Danube Group



MENAFA Speaker 2016 Barbara D'Amato


Trilogy Brands Group



An influencer and creative consultant focusing on brand development and growth. A sought after speaker on leadership, finance, and entrepreneurship. A visionary change agent for women and youth. A global catalyst. And a next generation global citizen. Barbara D’Amato is the “Quintessential Deal Maker” driving business growth for clients in the US and worldwide, with broad experience in all aspects of: Transaction Services, Growth Strategies, Capital Funding, Corporate Finance, M&A, Global Brand Development, Licensing and Franchising. Highly motivated to source, negotiate and execute on regional and cross-border transactions unlocking brand value.


MENAFA Speaker 2016 Zeina Younane

Owner & CEO



Zeina Younane is the Owner of EB Holding, Switzerland, Owner and Chief Excecutive Officer of Bioswiss SAL, Lebanon. Younane started her company Bioswiss in 1996 in Lebanon. She is currently Owner of EB Holding, Switzerland since November 2015. Younane is specialized in management and is passionate about beauty and always eager for innovation in this sector. She is a great leader and has awe-inspiring interpersonal skills. She is aggressive in her marketing strategy and is well known for her motivational skills and drive. She is always up to date with new technologies and thrives to keep the business at its highest standards.
MENAFA Speaker 2016 Sharif Akkad


Managing Partner

Mikwar & Akkad Law


Sharif Akkad the managing partner of MAK Law Firm, which is considered as one of the leading law firms in Saudi Arabia and the Middle East with respects to franchising, distributorship, agencies and license agreements for the past 8 years. He has worked on a big number of franchising, distributorship, agencies and license agreements. To date, he has advised and worked on more than (300) franchise agreements, distributorship agreements and license agreements. Sharif Akkad, among other chosen 13 lawyers worldwide, has contributed to the World Intellectual Property Organization’s publication (WIPO).
MENAFA Speaker 2016 Murad Alnasur





Mr. Alnasur moved to the UAE in 2006. Since his arrival he has been involved in operating over 10 international brands representing franchisors as well as franchisees. Prior to arriving in the UAE, Mr. Alnasur had a lengthy career in the F&B industry in the US. Having spent over 30 years in the food and beverage industry in the US, and having worked for multinational restaurant companies such as Brinker International, Cracker Barrel, Ponderosa, and Dave and Busters, gave Mr. Alnasur extensive experience in the restaurant business and franchise model.


MENAFA Speaker 2016 Saer Imad

Senior Manager

Enterprise Dev. & Support

Khalifa Fund

Saer Imad has over 12 years of experience focused on conceptualizing and starting innovative businesses, raising capital, structuring deals, organizational-capability development, project management and strategy execution with bottom-line orientation. Expert in turn around business strategies and opportunities for growth. Involved in may programs and initiatives in Khalifa Fund such as Franchising, impact assessment & Exports.
MENAFA Speaker 2016 Mohammad Al Madani





Mohammad Al Madani graduated with B.Sc. in Petroleum Engineering from the University of Tulsa, Oklahoma, USA in 1979. He began his career as a Petroleum Engineer with Abu Dhabi National Oil Company and later moved to Dubai, where he joined Dubai Petroleum Company (DPC); Mohammad also worked with Conoco Phillips in Houston, Texas, USA.
MENAFA Speaker 2016 Huseyin Sevket

Managing Director

Mudin Al Emarate Hospitality



A proactive, dynamic and entrepreneurial Managing Director with over 35 years’ extensive international experience and proven track record of achievement and success in blue chip complex hospitality organizations. A hospitality professional with expertise in Coffee Shops, Casual Dining, QSR, Contract Catering, Airline Catering, Facilities Management, Supermarket, Hotels, New Concept Design and Logistics in various countries including UAE, KSA, Kuwait, Turkey, Greece, Italy & UK).


MENAFA Speaker 2016 Hima Soni


Certified Life Coach



Hima, a Psychologist and a Certified Life Coach by profession has over a decade of experience working with diverse industries like Quality Management, Shipping, Healthcare, Engineering and Education. Having worked with children as well as the teaching staff, she has successfully delivered modules designed for children from grade 2 to 12. Hima has been a guest speaker at various conferences in the Middle East and Canada. She has pursued her continuous education in the areas of Strategic Talent Management, NLP, Six Thinking Hats, and numerous other techniques that help in understanding the elasticity of the mind, vital in designing effecting workshops for children.
MENAFA Speaker 2016 Christopher Brinkley


Franchise Investor Relations



Founder member of WFA. His franchise experience goes back to 1996 in staging the UK's National Franchise Exhibitions over 4 years and being linked to the organisers of international franchise events in the US, Europe and the Middle East. As well as directing WFA's own international franchise events, he is Director of Investor Relations to support the Company's growing portfolio of international Brands in Europe, the MENA Region, Asia, Latin America and the Far East.
MENAFA Speaker 2016 Dania Rida

Managing Director

Lela Chocolate





MENAFA Speaker 2016 Fayez Al Nusari





Started off as a tour-guide, then moved to the M.I.C.E. industry in Dubai and the GCC. Specialized in destination marketing and sales, after that went into convention centre sales & marketing in Qatar, before ending up in shopping malls sales & marketing for leisure & entertainment anchor stores.
MENAFA Speaker 2016 Ahmed Rahmy


ALEF Bookstores



MENAFA Speaker 2016 Hesham Almekkawi

Group Managing Director of Hospitality

Marka Group PJSC



Hesham Almekkawi is an accomplished executive, entrepreneur and college professor. He has dedicated his career to adding value to companies through their greatest assets – its people. It’s a task, or rather a mission, he has carried out with profound success for over 23 years, contributing to the success of various US and Middle Eastern organizations in the service industry. Currently, he is the group managing director of hospitality for Marka Group PJSC. Among his most notable accomplishments are directing the operations of two of the largest restaurant franchises in the US and the UAE; with a combined revenue and personnel of over $500 million and 8,000-plus employees, respectively.



It was a genuine honor for me and my company to be present at the show. I believe that you made a lot effort on each detail to make this event successful. From our side, it was a first important experience to learn and connect with people. I want to emphasize on the quality of visitors which was important, the educational conferences and the general ambiance of the Expo. All that make the2nd edition of Franchise Expo an ideal platform where business people will learn, meet interesting people, catching new opportunities and enjoying at the same time. Personally, I was delighted by the special attention and love from MENAFA team. Thank you!

Fadi Kahale, Chairman & CEO, Synergy Prosales Company, Lebanon



Dubai Franchise Expo 2015 was a success with regards to our team goals. Quality prospects, we will definitely look forward to the next one. Hats off to MENAFA team for the great achievement.

Yousef Al Sobaie, Managing Director/Partner, Transworld Business Advisors, Kuwait



We have participated at the 2nd Franchise EXPO & Forum 2015 organized by MENAFA and we are very glad of that. Everything was just perfect! From the first email to last minute of exhibition we had the good feeling of being part of a nice large family. Professionalism merged with a friendly behaviour is the great mix that distinguishes MENAFA among others. We have no complains, only applauses to the wonderful Team well coordinated by Mr. Omar Al-Haza’a. I strongly suggest to everybody to be part of MENAFA Association and to participate to the future EXPO & Forum. We met many potential clients with very high profile and we discovered future collaborations with other companies.

Norman Cescut, CEO, DESITA, Italy



• Extremely well organised event • All questions on event answered quickly and efficiently, giving the impression that each participant is the most important one, and making sure all participants have the best possible platform • Very focused event and high quality participants. • Overall more efficient and useful event than many other larger franchising events I have attended • Omar and Arlyn have an unlimited amount of energy and they always make sure that participants are fully informed and can make the most of the event • Excellent choice of venue for logistics and also highly commend Mr Aad of Jumeirah Beach Hotel for valuable support in logistics working with Arlyn and MENAFA • Excellent catering • Congratulations are in order for MENAFA and for Dubai and all the organisers for a truly excellent event • I certainly plan to attend future MENAFA events

Joseph Chakra, Managing Director, Sloane Bros. Frozen Yoghurt, UK




Roy Seaman, Managing Director, Franchise Development Services Ltd, UK



The 2nd Middle East Franchise Expo was an impeccably planned and meticulously executed event - which is not just my personal opinion, but one that was widely shared by exhibitors and visitors alike. I attended both days and left with a distinct impression that finally, the interests of the franchising fraternity in the UAE were being served with selflessness, commitment and integrity. Kudos to Omar and the dedicated team of consummate professionals at MENAFA for the extraordinary success of the expo. You guys have distinctly raised the bar.

Sanjay Duggal, Managing Partner, Stellar Eastern, UAE


Our Contacts

Please fill in the registration form so that we can assist you with your enquiry, stand-booking, sponsorship or attendance enquiries for 2017.

Please indicate if you would like us to send you a brochure about the Expo.


Office suite 202 Burlington Tower,
Business Bay, P.O. Box 74449
Dubai, UAE

You can also contact us via the below methods

Register Now for 2017

Register below for the next Middle East Franchise Expo to be held 18th and 19th October, 2017
Please select one of the below options:
I Want to Attend the Expo
I Want to Exhibit at the Expo
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Middle East Franchise Expo 2016 Exhibitors













Middle East Franchise Expo 2015 Exhibitors












Exhibit at the Expo

The Middle East’s Premier Franchise Expo in 2017

Following the highly successful 2016 Middle East Franchise Expo the 2017 Expo focuses on bringing together many high net worth investors and Franchisors, who want to build successful international and national networks.

The Exhibition offers visitors and franchisors its exclusive Meet The Buyer stands for 1 to 1 business meetings. This is an event specially designed for multi-unit, area and country developers to discover new and exciting brands.

Exhibitor Options

Our unique “Meet The Buyer” booths are specially designed to enable Franchisors and serious investors to do business together in an exhibition setting. Scheduled meetings with pre-qualified partners are a guarantee for success. Enquire Now

Exhibiting Options:

3 x 3 m, 3 x 2 m "Meet the Buyer" Booths
3 x 3 m Shell Scheme in Octanorm
Open Space in 9 m2 blocks

Sponsor the Expo

There are many sponsorship possibilities for the Middle East Franchise Expo.

As sponsor of the Middle East Franchise Expo 2017, the foremost franchise event in the region, your company will be recognized by an audience of influential business people and franchise industry experts.

Your audience comprises high net worth investors and successful franchisors. You’ll also have an invaluable link to the Middle East North Africa Franchise Association (MENAFA) to give you an even greater share of voice in franchising circles. Enquire Now