ME Expo & Forum 2015

News coverage of the 2014 Expo

Middle East Franchise Expo & Forum

Endorsed by His Highness Prince Bandar bin Saud Al-Saud,
Honorary Chairman of the Middle East and North Africa Franchise Association (MENAFA).

Supported by Federation of GCC Chamber, Dubai Chamber, Khalifa Fund, Dubai SME and Dubai Events.



Sponsored by:


    Formed by a consortium of worldwide entrepreneurs who used a unique service concept called Triple T (Trading, Training, Treatment) to set up rehabilitation centers, Netherlands based ADMC (American African Arabian Asian Dutch Medical Center) has since expanded to embrace partners in Asia, America, and Australia. They work with a holistic and multi-disciplinary approach, supported by specialists in the fields of medicine, nursing, logistics, finance and engineering.
    For over more than 40 years now, RE/MAX has been evolving from a single real estate office, that opened in 1973, in Denver, Colorado into a comprehensive global real estate network, which today, includes more than 6,700 franchisee-owned and operated offices with more than 100,000 Sales Associates across nearly 100 countries. RE/MAX is the global icon of real estate applying the latest technology and offering a wide range of comprehensive solutions for the industry professionals.
    "Doner Kebab" is a fast food retailer that has created a healthy and nutrionally balanced approach to traditional kebabs. Our tried and tested methods are totally different to the way other operators make their kebabs. The result is a nutritionally sound gourmet food experience that contains virtually no preservatives or additives and can be consumed day or night. With a strong modern brand and the promotion of healthy, fresh, nutritious ingredients that appeals to a broad market, "Doner Kebab" can only continue to grow and succeed.    


Visit Expo

Opens in:





WHEN: Tuesday 25 - Wednesday 26 October 2016
WHERE: Jumeirah Beach Hotel Convention Centre, Dubai

MENAFA's 2016 Middle East Franchise Expo is the premier event in the Middle East for Franchising. Enquire Here

World-class speakers, franchise experts, development and networking opportunities and Meet The Buyer business meetings combine with the annual MENAFA Awards for Excellence. The exhibition hall will showcase the latest national and international brands, products and services of over 100 companies.

MENAFA's 2016 Middle East Franchise Expo tickets. Buy Tickets

Exibition Program (Final Program is subject to change and yet to be confirmed)

    Meyana Auditorium
  • 8:30 till 10:00

    Registration & Welcome Coffee

  • 10:00

    Welcome & Introductions by: Anthea Ayache

    • Opening Ceremony : His Excellency Abdulrahim Hassan Nagi
    • Secretary General of GCC Chamber of Commerce & Industry
  • 10:30

    Welcome Address : Dr. Khalid Al Sharfa

    • Chairman, Middle East & North Africa Franchise Association (MENAFA)
  • 10:45

    Keynote Speaker : Dubai Chamber’s Support & Contribution to the UAE franchise sector

  • 11:00

    Khalifa Fund Support of local Entrepreneurs

  • 11:30

    SME's contribution to the local economy

  • 12:00

    IP Rights in Franchising in the Middle East; Challenges and Tips

  • 12:30 till 13:00

    The MENA Franchise Awards for Excellence in Franchising 2016

    • Presented by His Highness Prince Bandar bin Saud bin Khaled Al-Saud
    • Honorary Chairman of The Middle East & North Africa Franchise Association (MENAFA)
  • 13:00

    Exhibition Hall Opens at 13:00

  • 14:00 till 14:30

    Reinventing Your Franchise Business



    • MARASI 1/2

  • 14:30 till 15:00

    Ready to go international?



    • MARASI 1/2

  • 15:00 till 15:30

    حقوق الإمتياز .. نظرة شاملة

    • عمر الهـزاع، نائب الرئيس (منافع)

    Thinking of buying a new franchise?

    • MARASI 1/2

  • 15:30 till 16:00

    Building Brand Experience to Drive Retail Sales & Create Excitement



    • MARASI 1/2

  • 16:00 till 16:30

    Reviewing your franchise contract



    • MARASI 1/2
  • 16:30 till 17:00

    From the Abu Dhabi to the World

  • 17:00 till 17:30



    SME's contribution to the local economy

    • MARASI 1/2
  • 17:30 till 18:00

    Is franchising a real opportunity for entrepreneurs?

    Exhibition Hall Opening Hours: 10:00 – 18:00

  • 10:30 till 11:00

    Reviewing your franchise contract

    • Sharif Akkad, Managing Partner, Mikwar & Akkad Law Firm
    • MARASI 1/2

    The academic, brand and commercial benefits inherent within the Direct English and Pingu’s English programs

    • Emmeline Meade, Business Manager, Linguaphone Group UK
    • MARASI 3/4

  • 11:00 till 11:30

    Building Brand Experience to Drive Retail Sales & Create Excitement

    • Angela Farrugia, Group Managing Director & Founder of TLC
    • MARASI 1/2

    How to establish your Authentic Medical Centre through ADMC Concept

    • Sara Benjamin, Deputy CEO ADMC
    • MARASI 3/4
  • 11:30 till 12:00

    Want to turn your business into a franchise?

    • Saer Imad, Senior Manager – Enterprise Development & Support, Khalifa Fund
    • MARASI 1/2
  • 12:00 till 13:00

    SME's contribution to the local economy

    • Rafia Al Mulla,, CEO, 54 East Group
    • MARASI 1/2
  • 13:00 till 14:00


  • 14:00 till 15:00

    Thinking of buying a new franchise?

    • Alpha Maiava, Head of Franchise Sales & International Growth, Sumo
    • MARASI 1/2
  • 15:00 till 15:30

    حقوق الإمتياز .. نظرة شاملة

    • عمر الهـزاع، نائب الرئيس (منافع
    • MARASI 1/2

  • 15:30 till 16:00

    Is franchising a real opportunity for entrepreneurs?

    • Khaled Nasser, Regional Director RE/MAX Egypt,
    • MARASI 1/2

    Roundup Food Truck - PPP

    • Kris Haggie, Senior Director, 54 East Group
    • MARASI 3/4
  • 16:00 till 16:30

    Ready to go international?

    • Rafik Farouk, Vice President of Franchise Development, CRO (USA)
    • MARASI 1/2
  • 16:30 till 17:00

    Home grown brands

    • Sajith Ansar, Founder & CEO of Idea Spice Design
    • MARASI 1/2
  • 18:00



MENAFA - Middle East and North Africa Franchise Association - is a membership organization of franchisors, franchisees, and suppliers.

MENAFA is the first association which works to build strong franchise businesses in every Middle Eastern and North African country. Our mission is to "deliver comprehensive resources for effective franchise business in The Middle East and North Africa".

Speakers (Speakers list subject to change and yet to be confirmed)

MENAFA Speaker 2015 HE Abdulrahim Hassan Naqi

Secretary General of Federation of GCC Chamber of Commerce & Industry

(Opening Ceremony)

HE Abdulrahim Hassan Naqi is currently the Secretary General of the Federation of GCC Chambers (FGCCC). With more than 27 years of experience in the field of business matching, marketing, organizing events and training programs. HE Abdulrahim Hassan Naqi is recognized as the “Business Expert”.
MENAFA Speaker 2015 Atiq Juma Nasib

Senior Vice President

Commercial Services Sector

Dubai Chamber

(Keynote Speaker)

Atiq Nasib currently heads the Commercial Services Sector one of the most vital sectors of the Dubai Chamber of Commerce and Industry. His sector is responsible for facilitating commercial aspects of the business transactions and providing value added services to the business community. He is involved in several projects and initiatives of the Chamber such as Credit Ratings, Dubai Trade Point and the prestigious Mohammed Bin Rashid Al Maktoum Business Award, winner of Dubai Government Excellence Award - 2007.
MENAFA Speaker 2015 Ahmed Al Hashimi

Senior Manager

Khalifa Fund



Ahmed Al Hashimi develops and executes plans and programs both short and long range to ensure the growth and expansion of the Khalifa Fund’s activities within the region. He is in charge in researching, analyzing and monitoring economical and demographic factors so that the business opportunities in the region may be capitalized on. He encourages, identify and select potential entrepreneurs and develop them setting up enterprises and other industrial, commercial or service ventures.


MENAFA Speaker 2015 Omar Al-Haza’a

Vice President




An experienced and dynamic executive professional with over 15 years of extensive and diverse experience in the franchise industry, the area of strategic business development and team leadership. He has a solid sales and marketing background with the ability to create a good lasting impression among local and international clients, achieve business growth and increase market share and profitability.
MENAFA Speaker 2015 Omar Obeidat

Partner & Head of Intellectual Property

Al Tamimi & Co.

(Legal Professional Speaker)

Omar Obeidat is a Partner in Al Tamimi & Co. and the Head of Intellectual Property Department and enjoys over 18 years of experience in this field. Omar is ranked Band 1 in Chambers and Tier 1 in Legal 500 and highly ranked by the World Trademark Review and is also a Winner of the Client Choice Awards 2015 under the practice Intellectual Property-Trademarks.
MENAFA Speaker 2015 Rafia Almulla


54º East



Rafia AlMulla has created a reputation as a pioneer by successfully developing a niche within the ultra-competitive Food & Beverage industry that serves a modern, cosmopolitan and well- travelled clientele. She has successfully capitalized on the strength of each individual brand to create a synergy throughout her entire company. She has seen such success in her enterprise because of her ability to study trends and develop new concepts and new lifestyle brands for an array of significant food service categories.


MENAFA Speaker 2015 Emmeline Meade

Senior Manager

Linguaphone Group



Ms Emmeline Meade is the New Business Manager for the Linguaphone Group, an international education company who specialise in English Language training for adults and children. She will be presenting both our adult and children brands, Direct English and Pingu’s English, at the forthcoming Middle East Franchise Expo in Dubai. The presentation will highlight the academic, brand and commercial benefits inherent within the programs.
MENAFA Speaker 2015 Sharif Akkad


Managing Partner

Mikwar & Akkad Law


Sharif Akkad the managing partner of MAK Law Firm, which is considered as one of the leading law firms in Saudi Arabia and the Middle East with respects to franchising, distributorship, agencies and license agreements for the past 8 years. He has worked on a big number of franchising, distributorship, agencies and license agreements. To date, he has advised and worked on more than (300) franchise agreements, distributorship agreements and license agreements. Sharif Akkad, among other chosen 13 lawyers worldwide, has contributed to the World Intellectual Property Organization’s publication (WIPO).
MENAFA Speaker 2015 Saer Imad

Senior Manager

Enterprise Dev. & Support

Khalifa Fund

(Guest Speaker)

Saer Imad has over 12 years of experience focused on conceptualizing and starting innovative businesses, raising capital, structuring deals, organizational-capability development, project management and strategy execution with bottom-line orientation. Expert in turn around business strategies and opportunities for growth. Involved in may programs and initiatives in Khalifa Fund such as Franchising, impact assessment & Exports.


MENAFA Speaker 2015 Sara Benjamin

Deputy CEO




Senior Consultant and liaison officer The Netherlands, Middle East and Africa. Graduate of the Canadian University of New Brunswick, business administration degree specialising in the field of marketing. Experience in Business Development in the medical sector for mutual projects between EU countries and Middle East for 11 years. Worked closely in management and quality procedures as a lead auditor for CE marking projects as well as ISO 13485.
MENAFA Speaker 2015 Alpha Maiava

Director of Franchise Sales

Sumo Sushi & Bento



Alpha Maiava, joined the Sumo International team in 2014 as our Franchise Sales & International Growth Manager. He comes to the team with extensive experience in sales, marketing, management and hospitality. Mr. Maiava, with deep family roots around the world, starting from his home in New Zealand, has traveled around the world experiencing many cultures and their taste for variety. He is the perfect liaison to ensure Sumo Sushi & Bento is the right investment for you.
MENAFA Speaker 2015 Prof. Christopher Abraham

Sr. Vice President

S P Jain School of Global Management


Prof. Christopher has twenty-nine years of professional experience in the corporate word and academics, including strategic management consulting and management education in India, Canada, Singapore and the UAE. His areas of competence are Strategy, Trends and Futures, Innovation & Entrepreneurship, Neuro-Leadership, Neuroscience of Decision Making, Design Thinking, Positive Organizational Behavior & Science of Happiness. He has successfully conducted numerous consulting and executive assignments for leading organizations globally.



It was a genuine honor for me and my company to be present at the show. I believe that you made a lot effort on each detail to make this event successful. From our side, it was a first important experience to learn and connect with people. I want to emphasize on the quality of visitors which was important, the educational conferences and the general ambiance of the Expo. All that make the2nd edition of Franchise Expo an ideal platform where business people will learn, meet interesting people, catching new opportunities and enjoying at the same time. Personally, I was delighted by the special attention and love from MENAFA team. Thank you!

Fadi Kahale, Chairman & CEO, Synergy Prosales Company, Lebanon



Dubai Franchise Expo 2015 was a success with regards to our team goals. Quality prospects, we will definitely look forward to the next one. Hats off to MENAFA team for the great achievement.

Yousef Al Sobaie, Managing Director/Partner, Transworld Business Advisors, Kuwait



We have participated at the 2nd Franchise EXPO & Forum 2015 organized by MENAFA and we are very glad of that. Everything was just perfect! From the first email to last minute of exhibition we had the good feeling of being part of a nice large family. Professionalism merged with a friendly behaviour is the great mix that distinguishes MENAFA among others. We have no complains, only applauses to the wonderful Team well coordinated by Mr. Omar Al-Haza’a. I strongly suggest to everybody to be part of MENAFA Association and to participate to the future EXPO & Forum. We met many potential clients with very high profile and we discovered future collaborations with other companies.

Norman Cescut, CEO, DESITA, Italy



• Extremely well organised event • All questions on event answered quickly and efficiently, giving the impression that each participant is the most important one, and making sure all participants have the best possible platform • Very focused event and high quality participants. • Overall more efficient and useful event than many other larger franchising events I have attended • Omar and Arlyn have an unlimited amount of energy and they always make sure that participants are fully informed and can make the most of the event • Excellent choice of venue for logistics and also highly commend Mr Aad of Jumeirah Beach Hotel for valuable support in logistics working with Arlyn and MENAFA • Excellent catering • Congratulations are in order for MENAFA and for Dubai and all the organisers for a truly excellent event • I certainly plan to attend future MENAFA events

Joseph Chakra, Managing Director, Sloane Bros. Frozen Yoghurt, UK




Roy Seaman, Managing Director, Franchise Development Services Ltd, UK



The 2nd Middle East Franchise Expo was an impeccably planned and meticulously executed event - which is not just my personal opinion, but one that was widely shared by exhibitors and visitors alike. I attended both days and left with a distinct impression that finally, the interests of the franchising fraternity in the UAE were being served with selflessness, commitment and integrity. Kudos to Omar and the dedicated team of consummate professionals at MENAFA for the extraordinary success of the expo. You guys have distinctly raised the bar.

Sanjay Duggal, Managing Partner, Stellar Eastern, UAE


Our Contacts

Please fill in the registration form so that we can assist you with your enquiry, stand-booking, sponsorship or attendance enquiries for 2016.

Please indicate if you would like us to send you a brochure about the Expo.

You can also contact us via the below methods

Register Now for 2016

Register below for the next Middle East Franchise Expo to be held 25th and 26th October, 2016
Please select one of the below options:
I Want to Attend the Expo
I Want to Exhibit at the Expo
I Want to Sponsor the Expo

Exhibit at the Expo

The Middle East’s Premier Franchise Expo in 2016!

Following the highly successful 2014 and 2015 Middle East Franchise Expo and Forum the 2016 Expo focuses on bringing together many high net worth investors and Franchisors, who want to build successful international and national networks.

The Exhibition offers visitors and franchisors its exclusive Meet The Buyer stands for 1 to 1 business meetings. This is an event specially designed for multi-unit, area and country developers to discover new and exciting brands.

Exhibitor Options

Our unique “Meet The Buyer” booths are specially designed to enable Franchisors and serious investors to do business together in an exhibition setting. Scheduled meetings with pre-qualified partners are a guarantee for success. Enquire Here

Exhibiting Options:

3 x 3 m, 3 x 2 m "Meet the Buyer" Booths
3 x 3 m Shell Scheme in Octanorm
Open Space in 9 m2 blocks

Sponsor the Expo

There are many sponsorship possibilities for the Middle East Franchise Expo.

As sponsor of the Middle East Franchise Expo 2016, the foremost franchise event in the region, your company will be recognized by an audience of influential business people and franchise industry experts.

Your audience comprises high net worth investors and successful franchisors. You’ll also have an invaluable link to the Middle East North Africa Franchise Association (MENAFA) to give you an even greater share of voice in franchising circles. Enquire Here

Expo Team

Please contact one of the below for further information and details.

Omar Al-Haza'a

Vice President - Director of Business Development

Aera Joy Bulusan

Executive and Event Coordinator

Ghaith Tayfoor

Franchise Consultant

We're happy to answer questions and help you get the right information regarding the event.